By Design Africa is a successful African Tourism & Idea Generation Group that operates in many countries across the continent. We are destination specialists with over 12 years of experience in creating bespoke, versatile and impactful inbound, outbound and domestic travel options for incentive travel, corporate group travel, meetings and conferences.

Our specialist M.I.C.E and Destination Management professional service division possesses extensive local knowledge, expertise and resources, specialising in the design and implementation of events, activations, tours, transportation and programme logistics. Using our in-depth knowledge and experience, we partner with our clients to create bespoke, versatile and impactful creative experiences that meet their needs across all communication channels.

On an event/promotion, activation, P.R./Strategic Communications and/or incentive programme, it’s the job of By Design Africa Group to engage people, inspire a response and create memorable experiences. We do this By Design and we do it across Africa. Our tactic is always to try and place our brands in the lifestyles of the target markets, to have a conversation with them and enrich their lives



We are a highly networked Group; using our excellent contacts on the ground, our team acts as a valuable resource to clients. Our track record of understanding the business landscape has seen us deliver services for blue-chip clients, luxury brands, high profile individuals, local and national governments. Through our Idea Generation and Platform Creation, we use our wealth of experience and connections to deliver exceptionally unique and creative high impact brand engagement and tourism experiences


We have a balanced spread of regional businesses with a significant presence in developing markets; these include CEWA (Central, East, and West Africa) and MENA (Middle East and North Africa). Our footprint and knowledge is our source of competitive advantage, our history and our pride is invested in the African Continent.


We are in an excellent position to tell the African story, by understanding the trends and preferences within each market, we have developed and continue to develop bespoke solutions that meet our clients’ needs. With over 12 years of experience and a proven track record, we take our clients on a journey both unique and extraordinary. Committed to the idea of saving you time and money on site and venue selection, we conceptualise and implement all your requirements.


By Design Africa is focused on partnering with suppliers that share our commitment to quality and innovation. We strive to conduct our business in a manner that reflects our general business values – being a good corporate citizen, dealing fairly in business, behaving ethically and complying with applicable laws.

We expect our suppliers to adhere to the same high standards and we are committed to ensuring that our supply chain reflects our values and beliefs through our supplier guidelines.

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