CREATING EXCEPTIONAL TOUCHPOINTS

Our Idea Generation & Platform Creation Division creates exceptional touchpoints, ideas comes naturally to us. With a team of researchers, brand strategists, think tanks, idea generation and brainstorming sessions, we invent powerful, consumer focused new platforms, ideas and concepts to help our partners grow their brands.

A person’s perception of a brand, is often determined by a number of brand experiences over a period of time including one or more touch points. By Design Africa’s Idea Generation and Platform Creation division creates outstanding brand experiences and exceptional touch points, by putting the customer and user into the focal point to build meaningful and enduring interrelationships.

To assist our clients with these touchpoints – is our focus, our passion and why we love what we do!

Compelling ideas help inspire, attract & sell, and are an essential staple to any company or organisation.

| CASE STUDIES |

THE DIAMOND LIFE MOVEMENT

The Diamond Life movement serves the purpose of entertaining, educat- ing, and amazing the visitors. To create an unprecedented experience at bespoke events. To promote investment in the future through high prod- uct line introduction and interaction creating an aspiration for the luxury brand offerings. To create incredible environments for luxury brands to engage with their unique consumers. To motivate the increase of South African market engagement with international blue chip brands.

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