PARTNERING WITH CLIENTS TO DRIVE MESSAGE CONSISTENCY

By Design Africa partners with clients to drive message consistency. With an exciting 12 year history, By Design Africa has and continues to bring together experts in Corporate Communications, Marketing, Political Relations, Financial Relations, Issues Management and others to work as a single team to provide a complete and integrated corporate Public Relations Service.

We will make your PR work by incorporating the two crucial elements: Setting objectives for the campaign which links up with the business goals of your organisation and constantly evaluating the value of our PR activities in your business.

We book media, develop strategies, send promotional and outdoor materials and create brands across Africa, including Nigeria, Ghana, Zambia, Botswana and Zimbabwe.

Our partners are accredited by the Print Media Association, and for years have worked with one of SA’s leading media strategists who is an important member of our Dream Team.

EVER WONDERED WHY YOUR COMPETITION IS ALWAYS IN THE NEWS?

Businesses that emphasize publicity in their PR mix will feature in the media because:

    • They do something newsworthy and offer useful information
    • They share their news/successes with the media
    • Their news is packaged in the proper format
    • They deliver news to the right editors, reporters and producers
    • Their spokespersons are always available for interviews

By Design Africa uses publicity to:

  • Establish you as an expert
  • Sell your products and services
  • Educate
  • Shape public opinion
  • Establish credibility that opens doors

Meeting the editorial needs of the media through:

  • Proactively sharing newsworthy information with the media
  • Packaging news in the proper format
  • Delivering news to the right editors, reporters and producers
  • Ensuring that spokespeople are available to comment.

dot-01THOUGHT LEADERSHIP

• Public speaking opportunities

“We treat each communication situation as unique from the basics of determining your audience and setting goals – to figuring out your message and knowing who needs to hear it. Ultimately, we create an approach that is tailor- made for your organisation”

dot-01TRACKING AND MEASURING OF RESULTS:

  • Publicity tracking system
  • Media monitoring

Securing free media exposure (publicity) requires having a good story to tell, packaging that story appropriately and getting it to the right journalist at media houses. By Design Africa guides you to publicity success by helping you identify the news in your organisation, determining the right packaging for each opportunity and understanding which journalist to deliver the information to.

LINKING COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

 

dot-01PARTNERSHIP AND SUPPORT BUILDING

  • We help our clients engineer communications to, from and among employees to mobilise them in pursuit and achievement of business strategy
  • Actively help our clients understand how employee engagement relates to performance and business results
  • Help clients translate employee engagement objectives into business result

dot-01 LEADERSHIP/ MANAGER TRAINING & DIALOGUE ENABLEMENT

  • Provide leaders and managers with tools to enable them
    to spot and identify opportunities for engaging their employees through inclusive conversations
  • Facilitate training of executives and line managers in communication skills
  • Enable executives and line managers to actively translate the business strategy in a meaningful and engaging way

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dot-01EMPLOYEE MAPPING AND UNDERSTANDING

  • Using surveys and other active listening techniques to develop a holistic view of employees beliefs, attitudes and preferences
  • Advocating of the employee communication needs framework
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